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New Retail Is about Fresh Mindset, Says Alibaba

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China Daily   FBIF食品饮料创新 Mike Hu, president of Tmall fast-moving consumer goods at Alibaba Group, delivers a speech at the Food and Beverage Innovation Forum 2018 in Shanghai on April 19, 2018.  [Photo provided to chinadaily.com.cn] Chinese internet giant Alibaba refers new retail to a fresh mindset, aiming to provide a better solution through integrating brands, platforms and retailers and connecting consumers online and offline. In a speech at the Food and Beverage Innovation Forum 2018 in Shanghai , Mike Hu, president of Tmall fast-moving consumer goods at Alibaba Group, explained the concept that was proposed by the group's Founder and Chairman Jack Ma two years ago. Hu said on the sidelines that the group's online and offline businesses involving Hema Fresh, Tmall, RT-Mart, Suning Commerce, and Intime Retail Group have all been in the retail experiment. Alibaba's new retail banks on increasing deals rather than competing against the existing...
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The 4 Key Ideas for Brands to Succeed on Social Media

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The Dieline   FBIF 食品饮料创新 Social media engagement has become a bit of a Holy Grail for brands. Not only does it get consumers actively involved in a brand, but it, in turn, promotes a product or service with no marketing costs whatsoever. “ It ’ s like a free commercial, ” Somchana Kangwarnjit, founder of Prompt Design, explained on stage at  Food & Beverage Innovation Forum 2018  (FBIF 2018). The Dieline has featured plenty of social media-shareable projects before — for example, the Starbucks Red Cups (produced from designs submitted on Instagram), to the personalized packaging with the Share a Coke campaign. Van Leeuwen ice cream even set out to redesign their packaging specifically for social media, and it paid off with a 50% increase in sales. So what makes packaging successful on social media? Is it the color? The font choice? The capacity for personalization, or something else? I...
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