Exclusive | F&B Packaging Decision Report Newly Released
Abstract Differentiation may be the biggest expectation of all packaging decision-makers, but honestly speaking, it is not a simple process of replication and production, as the balancing game of technology, cost and effect is always occupying the decision-makers' mind, affecting the implementation of the final package plan. Interestingly, however, we paid little attention to how the brand owners make packaging decisions comparing to the searching of new materials and new structures. The asymmetric information system between upstream and downstream players has caused lots of breaks on the packaging manufacturing value chain, which means just one loophole would affect the realization of differentiation. How do the brand owners make packaging decisions? What are their pain points? What package trends do they concern? Located in Asia Pacific where consumes most FMCG packages, we chose food and beverage (F&B) industry, the heaviest user of package[1], to be our responden...