FoodBeverageInnovation

Theresa   FBIF食品饮料创新 “ Design is transformative. It changes people and brands. But without realization, it doesn’t reach its potential .”  - Moira Cullen As a designer, you sometimes have to fight hard enough to get a seat at the table. But once you’re there, how do you actually get people to listen to you? How do you make your ideas heard and put into action? There’s the obvious route: tell people what they should do and make your case as best you can. But what if you could get people to do what you want without even having to say it to them? This is what soft power is all about. “Soft power’ is a term coined by Joseph Nye,” Moira Cullen, VP Global Design of Fortune 500 Companies Including PepsiCo, The Hershey Company, and The Coca-Cola Company explained onstage at  Food & Beverage Innovation Forum 2018  (FBIF 2018). “Whereas hard power gets others to do what we want, soft power gets others to want the same thing we do.” Con...

FBIF食品饮料创新 作者 The Dieline “I’m a color nerd,” Adrián Fernández admitted proudly on stage at Food & Beverage Innovation Forum 2018 (FBIF 2018).And while that might sound weird at first, with Adrian, it makes total sense—after all, he is the General Manager of  Pantone . And for the success of a brand and its packaging, it’s important that you as a designer become a color nerd, too. No doubt, you’ve picked up a book of Pantone colors before and selected the key parts to a brand or packaging: the primary, secondary, supporting, and accents. But from the design side of things into pre-production and production, things can get lost in color translation. Adrián explain...

The World Dairy Innovation Awards , organized by FoodBev Media in England, is now in its 12th year. The awards are designed to celebrate excellence and innovation across every category of the global dairy industry. Upcoming trends can also be spotted in the awards such as new flavours, new concepts, smart packaging, state-of-the-art manufacturing technologies and etc.  01 、 How to Enter You need to submit  a 200-word product description   and   2 images.  Enter today, and don't miss out on the chance to join the most ambitious dairy brands of the year! The winners will be announced at a special awards ceremony at the 12th Global Dairy Congress on 20 June 2018 in Warsaw. Entry Link:   https://www.foodbev.com/worlddairyinnovationawardsenter The entry deadline:  24:00 of the 17th of May 2018  (GMT+1). 02 、 What to Expect The longest and most established awards scheme in the industr...